The Soccer Tournament

TST, The Soccer Tournament, is a 7v7 soccer festival in Cary, North Carolina. It brings 48 men's teams and 16 women's teams together for two separate tournaments, each with a $1 million prize, and surrounds the matches with live music, food, family events and fan experiences. Until this project, it had no website.

I was the sole designer, art director and UX lead, working directly with the client on every experience decision. With nothing to redesign, the job was to build the whole thing: how people learn what TST is, how they buy tickets or join the presale waitlist, how the teams get their moment, and a look and feel with the energy of the event.

Services

Web Experience Design • UX prototyping

Open cardboard box with 'biglittlebar.' branding, filled with nutritional bars and packaging inside.
A beige box with the text 'big littlebar.' and a red circle with a white oval inside it on the top right corner. The phrase 'Nutrients you need, nothing you don't.' is printed underneath.
Three chocolate brownies with chocolate chips and a Big Big LifeBar protein bar on an orange background.
A cardboard box labeled 'big littlebar' with three individually wrapped snack bars, lemon slices, dried berries, and chocolate chunks on a white surface.
Split design with the words 'big little bar' in bold lowercase letters, white on a dark brown background on the left and dark brown on a light cream background on the right, with colorful circular logo variations at the bottom.
Person holding a tablet displaying an advertisement for Big Little Bar at a kitchen counter with jars, plants, and shelves in the background.
Marketing webpage for a health-focused snack bar called Big Little Bar, featuring a bright orange background, images of the bar and packaging, nutritional information, and claims about health benefits.
Arrangement of nine images and text promoting a chocolate bar with omega-3s. The images include close-ups of a chocolate bar, a woman’s eye with makeup, a woman running, and text about nutrient deficiency and vitamins.
Person walking past a large advertisement for a chocolate bar called biglittlebar, featuring images of chocolate bars and the slogan 'big benefits, one little bar.'

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